inplural
Scott Goodson is a highly experienced professional who currently serves as Co-Founder of inplural and MachWon: GenAI Agency, both established in 2024. Goodson has been the Chief Executive Officer and Founder of StrawberryFrog since February 1999, expanding the company into various international markets. Additionally, Goodson contributes as a writer for Harvard Business Review and Inc. Magazine, and hosts a podcast. As an investor and advisor for multiple organizations, including Modern Acupuncture and COURBET, Goodson plays a significant role in shaping industry futures. Goodson is also a mentor at The Marketing Academy, supporting the next generation of marketers. As the author of "Uprising," Goodson shares insights on brand building and cultural movements. Academic credentials include an Honors BA in Social Science from Western University.
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inplural
inplural is an unconventional transformation firm delivering people and product innovations for the world's most purposeful organizations. We are is inspired by the core principles of putting pluralism and diversity of thought in the service of businesses that have a purpose worth believing in. By bridging the gap between marketing, product development, and organizational strategy, inplural ensures a unified, purpose-aligned experience for employees and customers alike. This integrated approach is designed for leaders committed to making company purpose a living, breathing reality. With services ranging from Research & Insights, Product, Service & Experience Innovation, Organizational Design & Training, to Prototyping & Implementation, our bespoke teams of uniquely talented professionals and specialized firms are set up to support clients from concept through to launch. We are open for business from our main offices in New York, and are in search of clients and collaborators, globally.