Willem Lems

Willem Lems is an accomplished marketing executive with extensive experience across various industries. Currently serving as Chief Marketing Officer at InShared since December 2023, Lems focuses on leveraging technology to enhance insurance models. Previously, Lems held the position of Transformation Director at JC New Retail, overseeing digitalization and omnichannel strategies for Peek & Cloppenburg. With roles as Chief Marketing Officer at Cafeyn and Chief Executive Officer at Blendle, Lems has a proven track record in driving growth and transforming marketing strategies. Earlier experience includes Director of Marketing at bol.com, and roles at XS4ALL, Hi, KPN, and Seagram Company Ltd, emphasizing expertise in e-commerce, brand management, and market innovation. Lems holds a degree in Bedrijfseconomie and Marketing from the University of Groningen.