Stuart Freer (MAICD) serves as the Chief Information and Digital Officer at Coates since March 2024, focusing on technology and digital transformation to enhance customer and team experiences. Freer is a member of the Australian Institute of Company Directors and an advisor at Insider, a platform specializing in cross-channel customer experiences. The professional journey includes founding Lithium Bayview Pty, a consultancy firm targeted at business strategy and technology transformation. Previously held roles include Chief Digital & Technology Officer at Strandbags, Chief Digital and Data Officer at MECCA Brands, and General Manager - Digital at Coles, where major digital initiatives were executed to enhance customer engagement and operational efficiency. Additional experience includes directorial positions at UNSW, Home Retail Group PLC, and Currys plc, all reflecting a strong background in IT service delivery and infrastructure management. Freer holds a Bachelor of Science in Industrial and Business Systems from De Montfort University.
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