Most research firms parachute into Tier-2 and Eastern India markets, they don't live there. We do.

IRA is a Odisha based qualitative research firm. We conduct in-depth interviews, focus group discussions, and ethnographic studies in Odia, Hindi, and English across FMCG, healthcare, finance, EdTech, and more.

Our team has moderated consumer research for ITC, HUL, Nestle, Google, Meta, HDFC Bank, Tata Motors, and others. We bring that same rigour to direct engagements with brands and startups who want to genuinely understand the East Indian consumer.

If your next growth market is Odisha, Bengal, or Tier-2 India, let's talk.

Insightful Research and Analytics

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Insightful Research and Analytics

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