Kim McLaughlin is an experienced communications professional with a diverse background spanning over two decades. Early experience includes serving as a Communications Assistant in the Government of Ontario from 2000 to 2004, where involvement in political communications provided a strong foundation for strategic content development. Following this, Kim worked as an Account Coordinator and Business Development professional at Korn/Ferry International from 2006 to 2009, gaining insights into global business operations and authentic leadership. As a Content Strategist and Copywriter at Lyra Digital Services from 2009 to 2022, Kim focused on creating effective content strategies that delivered measurable results for SMEs. Currently, as a Senior Copywriter at Insights since 2022, Kim develops influential messaging and strategic content aligned with the organization's global objectives. Educational qualifications include a Post Graduate Diploma in Corporate Communications from Seneca College and a BA in Latin American Studies/Spanish from the University of Toronto.
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