Insource Leads
Bob Mason is a seasoned marketing and operations professional with extensive experience across various sectors. Currently serving as the Director of Marketing Operations at Insource Leads since June 2019 and as an Executive in Independent Data Consulting since November 2017, Bob Mason specializes in assisting companies in developing outbound marketing databases to enhance sales growth. Previous roles include Sr. Director of Philanthropy & Corporate Programs at SalesStaff, LLC, where Bob Mason managed charitable projects and donations, and Executive Director and CEO of United Way of Hunt County, overseeing multiple agencies and their funding needs. Additionally, Bob Mason served as General Manager of funeral homes at Service Corporation International, responsible for operational management and financial oversight. Academic qualifications include an Associate of Science degree in mortuary from the Commonwealth Institute of Funeral Service and further studies at Southern Methodist University.
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Insource Leads
Insource Leads is a trailblazer in fostering growth for Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), Value-Added Resellers (VARs), enterprise distributors, and extensive business service providers. Our distinctive 'Live Introduction' model sets us apart, ensuring every sales appointment we set culminates in a real-time, personal connection. Leveraging AI and marketing automation, our skilled Business Development Representatives (BDRs) and Sales Development Representatives (SDRs) engage prospects, nurturing them to the point of readiness. Once there, we execute a seamless live introduction, transferring the conversation to our client with a warm handoff. This crucial touchpoint establishes a foundation of trust and rapport from the first interaction, greatly enhancing the potential for a successful sale. We're not just about generating leads; we're about creating relationships that fuel business success. With a human-centric approach amplified by cutting-edge technology, Insource Leads drives your pipeline with ready-to-engage prospects and delivers unparalleled ROI in the competitive landscape of outsourced IT services and support. Join us in revolutionizing B2B sales engagements and elevating your growth trajectory.