YICHEN LIANG

Yichen Liang currently works as a Global Brand Marketing Manager at Insta360, where they lead efforts in crafting and executing global branding strategies to enhance brand recognition. Previously, Yichen served as the Global PR Manager at the same company, overseeing over 50 projects in international media and product PR. They gained valuable experience as a Public Relations Executive at AirAsia and Dyson, where they developed skills in media communication and stakeholder engagement. Yichen holds a Master's degree in Media Management from the University of Westminster and a Bachelor's degree in Journalism from Hong Kong Baptist University, complemented by an exchange program at KyungHee University.