Alex Morris currently serves as the Head of EMEA & APAC at Instabase, beginning in February 2024. Previously, Alex held the role of Regional Sales Director EMEA at Scandit from November 2021 to January 2024, where responsibilities included managing a team of eight Enterprise Account Executives across several key European cities and overseeing go-to-market strategies for the retail sector. Prior to that, Alex was Regional Sales Director for the UK/I & Middle East at Scandit and RVP Sales EMEA at Haiilo, contributing to significant shifts towards enterprise sales in these regions. Alex's career began in sales roles at FluidOne and IQPC Exchange, steadily advancing from an Enterprise Account Executive to leadership positions. Alex holds a BA (Hons) Marketing degree from Bournemouth University, completed in 2013.
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