Jordan Barr

Jordan Barr is a seasoned loyalty and marketing leader currently serving as the Director of Retailer Marketing at Instacart. With a diverse background spanning technology, travel, hospitality, apparel, and health insurance, Jordan has held significant roles at prominent companies such as Uber, Expedia, and Microsoft. They co-founded MyGlobalPal and have a proven track record of managing loyalty program budgets exceeding $250M, driving growth in customer loyalty. Jordan also presided over the American Marketing Association at the University of Washington, achieving notable chapter recognition during their tenure. Jordan earned a Bachelor of Business Administration in Marketing from the University of Washington's Michael G. Foster School of Business.