Melissa Hammel

Melissa (Hoey) Hammel is a seasoned Product Marketing Manager with experience at Instacart and Sensor Tower, specializing in Retail Media and market intelligence products. At Instacart, Melissa crafts compelling narratives for advertising solutions while collaborating with various teams to launch new products. Previously, Melissa managed marketing content at Wayfair, enhancing supplier engagement and internal sales efficiency. In addition to marketing roles, Melissa is an active Group Fitness Instructor at EverybodyFights, leading dynamic fitness classes. A Denison University graduate, Melissa earned a degree in Communication and English: Creative Writing.