Patrick Roff

Chief Of Staff To The CEO at Instacart

Patrick Roff is an experienced professional with a strong background in people advisory services and executive support. At Instacart, Roff served as Chief of Staff to the CEO and also held the position of Chief of Staff to the Chief People Officer and Head of People Services from May 2022 to September 2025. Prior to this role, Roff spent over eight years at EY, progressing from Senior Consultant to Senior Director in People Advisory Services. Roff began his career at Barclays Investment Bank as a Rates Trading Analyst and worked in Treasury Operations from August 2011 to April 2014. Roff holds a Bachelor of Science degree in Industrial Engineering from the University of Miami, earned between January 2007 and January 2011.

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Instacart

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Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores across more than 5,500 cities in North America on the Instacart Marketplace. Instacart makes it possible for millions of busy people and families to get the groceries they need from the retailers they love, and for more than 600,000 Instacart shoppers to earn by picking, packing and delivering orders for customers on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase.


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