Will Frey is a seasoned finance professional with extensive experience in strategic finance and trading. Currently serving as Senior Manager of Strategic Finance for Ads at Instacart since July 2021, Will leads a team focused on driving revenue for the company's advertising and SaaS segments, contributing to over $850 million in revenue. Prior to Instacart, Will held a role at Amazon, managing financial projects for the digital advertising business. Will's trading expertise was honed at Brevan Howard from 2013 to 2020 as a Trader and Portfolio Manager, where responsibilities included managing a fixed income portfolio and developing investment strategies across multiple currencies. Earlier career experience includes working at RBC Capital Markets in fixed income relative value trading, where Will executed strategies for a proprietary trading desk. Will holds a Bachelor of Science degree in Economics and a minor in Mathematics from Duke University.
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