instar is a Strategic GTM Agency fuelled by the in-depth audience data of IRL (In Real Life) Consulting. An in-depth understanding of SA's audiences and their locations, allows us to strategically place brands in the right place at the right time, reducing budget wastage and optimising your TTL marketing campaigns.

With the competitive advantage of IRL Consulting's Audience Data, we are able to bridge the gap between data insights and creative execution to drive purposeful change in the consumer's behaviour.

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