Instinct and Reason was established in 2002 as a market research and strategic consultancy with offices in Australia (Sydney, Canberra, Darwin), U.K (London), and Canada (Kelowna). We are problem solvers and believe in people, ideas and innovation. 

As a small business with an international focus – we give our clients the attention they deserve without compromising on big ideas and creative thinking!  We work collaboratively with our teams across three continents, and collaborate with our strategic partners in 35 organisations across the globe as members of the close-knit IRIS network. 

Specialisms: Predicting customer behaviour ... 
- Demand Forecasting and Pricing (price-product optimisation and modeling); 
- Market Scoping, Market Intelligence; 
- Concept and New Product Development Research

Other areas... 
- Customer Satisfaction, Loyalty, Value, and Tracking research; 
- Branding, Advertising Testing; 
- Campaign Development, and Evaluation; 
- Strategy Development 

Tracking current and future trends and their impact on client’s products and services.

Sectors of experience: Financial/Insurance services; Social & Government; Agribusiness; Industrial and Construction; Consumer Goods; Tourism; Telecommunications; and Technology

We have true expertise in International research conducting studies in over 40 countries.

https://www.instinctandreason.com

Instinct and Reason

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Instinct and Reason

Org chart

Teams

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