Lance Williams

Lance Williams is an accomplished digital strategy and content marketing expert with extensive experience across various sectors, including veterinary, law, and media. Currently serving as the Director of Digital Strategy & Growth Marketing at Instinct Science, Lance has successfully relaunched the Clinician's Brief website, enhancing digital content strategy and increasing subscriber engagement by 25%. Prior roles include Content Strategist at Waller Lansden Dortch and Davis LLP, where Lance developed content strategies for healthcare and financial services, and Manager of Content Strategy at Gannett | USA TODAY NETWORK, leading digital innovation and audience growth initiatives. Lance's earlier career includes significant editorial roles at esteemed publications, where efforts led to increased readership and awards for excellence in journalism. Lance holds a Bachelor of Science degree in Journalism from the University of Kentucky.