Robert O'Reilly

Head Of Marketing at InStitchu

Robert O'Reilly has over 13 years of work experience in the marketing and communications industry. Robert began their career in 2008 as a Paralegal at Kennedys, where they were responsible for legal research and referencing, court appearances, and client consultation. In 2009, they became a Freelance Consultant at Killer Communications. In 2013, they were hired as Marketing Communications Manager at McWilliam's Wines, where they managed content marketing, social media, brand, email, copywriting, and internal communications for all 20+ brands in the McWilliam's portfolio. Robert was awarded "Best Websites in the Wine Industry" by Wine Communicators of Australia. In 2014, they founded their own business, Style by Fiction. In 2015, they were hired as Digital Marketing Manager at M.J. Bale Menswear, where they managed social media, content marketing, EDM/CRM, and brand & digital marketing for Australia's largest menswear-only retailer. Robert won a Gold Medal in Global Facebook Awards, Gold Medal in APAC Facebook Awards, and two Cannes Silver Lions. In 2016, they became Founding Director at Wigwam, a consulting business in the social media and content space. In 2022, they were hired as Head Of Marketing at InStitchu.

Robert O'Reilly completed a Bachelor of Laws (LL.B.) and Bachelor of Arts in Communications (Journalism) at the University of Technology. Robert also attended Trinity Grammar School from 2000 to 2006, where they completed their high school education.

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