Maddie Bala currently serves as a Senior Business Advisor in EdTech Solutions at Instructure, having joined the company in May 2024. Prior experience includes a notable tenure at PowerSchool from July 2015 to January 2024, where Maddie held the title of Vice President of Product Marketing, leading a team responsible for the North American go-to-market strategy for over 35 products. Additional roles at PowerSchool included Senior Director of Product Marketing and Director of Solution Strategy, where responsibilities involved managing global strategies for high-revenue products and supporting sales through strategic customer interactions. Earlier positions in the education sector include account executive roles at InfoSnap, Inc. and Diamond Mind, where Maddie consulted on customized software solutions, as well as teaching positions in vocal music at Rose Valley Elementary School and Milton Elementary School. Maddie earned a Bachelor of Science in Music Education from Penn State University.
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