Atif Farook is a Senior Analytics Engineer at Insurify since July 2021, specializing in Ads & Traffic Quality, where significant contributions include refactoring the website's traffic segmentation system and developing automated real-time dashboards for ad monitoring. Previously, as a Senior Data Analyst, Atif built a core marketing bidding algorithm that manages over $10 million in annual spend, alongside creating an offline testing framework for algorithm assessments. Early career roles include an internship in the Global Technology Team at Allianz Global Investors, focusing on market data research and investment analysis, and a customer service role at Associated Students UCLA, enhancing transaction management for a large student body. Atif's leadership experience as Club President of Bruin Toastmasters involved operational revamps and notable membership growth. Academic credentials include a Bachelor of Science in Statistics and a Bachelor of Arts in Economics from UCLA.
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