Amanda McMurtrie

Amanda McMurtrie serves as the Chief Marketing Officer at Intact, where they lead brand and growth marketing initiatives while focusing on customer insights and data-driven strategies. Prior to this role, Amanda was the Head of Marketing at Tharstern from 2019 to 2023, overseeing brand strategy and customer experience. They also held the position of Marketing & Communications Manager at Newground from 2008 to 2015, managing comprehensive marketing activities. Amanda earned a BA (Hons) in Marketing and Management from the University of Central Lancashire and completed A Levels in English, Psychology, and Computing at Blackburn College.