Benoit Cusson is a Directeur Marketing et Communications specializing in personal insurance, with a focus on process improvement and change management. Benoit has supported the development of marketing tools and strategies across various roles, including as a Conseiller marketing et communications at Desjardins and Intact Assurance. Currently, Benoit leads services to brokers and directs marketing initiatives at Intact, emphasizing innovative approaches to team involvement. Benoit holds a Master of Business Administration from UQTR and a Bachelor's degree in Marketing from Université de Sherbrooke.
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