Darko Rakin

Darko Rakin, CM, is a seasoned professional in the fields of marketing and customer experience, currently serving as a Senior Advisor and CX Strategist at Intact since January 2022. Rakin has an extensive background that includes leadership roles such as Board Member and VP of Research and Analytics at the American Marketing Association in Toronto, overseeing marketing professionals in data analytics and research from July 2021 to August 2023. Previous positions include President & Chief Insights Architect at Neoplantis Research, Senior Vice-President at IFOP North America, and Director of Media & Strategic Planning at J. Walter Thompson London. Rakin holds a Master's degree in Sociology from the University of Novi Sad, obtained between 1990 and 1995.