Xavier Labaye is a seasoned marketing professional currently serving as a Senior Marketing Advisor at Intact since April 2025. Prior experience includes roles at Potloc from January 2024 to April 2025 as a Creative Advertising Expert, Design Team Lead, and Designer, contributing to innovative market studies and hyperlocal consumer research. Additionally, Xavier held titles such as Senior Marketing Designer and Senior Acquisition Designer at Potloc, and was responsible for marketing and communication at Groupe GetYourPlace Inc. from June 2016 to June 2017. Prior experience also encompasses a designer and project manager role at Groupe Radius, and a graphic designer position at Octave x Oscar. Xavier holds a Bachelor's degree in Communication from Université de Montréal, completed in 2017.
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