Chiara Naldi

Business Academy Manager at Intarget

Chiara Naldi has a diverse work experience spanning from 2008 to the present day. Chiara has held various roles in different companies and industries.

From 2013 onwards, Chiara worked at Intarget, where they started as a Digital Media Planner. In this role, they were responsible for developing communication strategies and managing digital advertising campaigns for clients such as Europ Assistance, Grandi Navi Veloci, and Airdolomiti.

In 2015, they were promoted to Team Leader and managed a team dedicated to digital advertising activities for top agency clients in sectors like Fashion Luxury, Cosmetics & Beauty, Travel, and Retail. Chiara created structured media plans for advertising campaigns aimed at increasing awareness and conversions. Notable clients in this role included illy caffè, Marionnaud, and Ducati.

In 2018, Chiara became the Branding Advertising Director at Intarget, focusing on providing digital strategies specifically tailored to the fashion luxury industry. Chiara coordinated a team of 15 people responsible for managing digital advertising plans for agency clients such as Ermenegildo Zegna, Agnona, Brunello Cucinelli, Moncler, Pinko, Patrizia Pepe, GGDB, Marni, and Casio.

Since February 2019, Chiara has served as the Head of Advertising at Intarget, though no end date for this role has been indicated.

Chiara Naldi attended the Università di Pisa from 2007 to 2010, where they obtained a Laurea Triennale in Economia Aziendale with a focus on finance, marketing, and production. Chiara then continued their education at the same university from 2010 to 2012, earning a Laurea Magistrale in Marketing e Ricerche di Mercato. In addition to their academic degrees, they have obtained several certifications, including AdWords Advanced - GDN and AdWords Professional - Search Advanced from Google in January 2016, DoubleClick Bid Manager from DoubleClick in November 2015, and AdGooroo Certification - Search Competitors Analysis from AdGooroo in July 2013.

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