Nicolas Boffi

Nicolas Boffi is the Vice President of Retail Services at Intcomex. Nicolas has over 15 years of experience in sales and marketing, with a focus on Latin American markets.

Boffi co-founded Mac Access in 2004, where they served as the Vice President of Sales and Marketing. Under their leadership, the company grew from 1.4mm to 45mm in 8 years. Nicolas also led the expansion of local operations via joint ventures in Mexico and Brazil.

In 2008, Boffi launched beats headphones in Latin America. Nicolas also distributed third party accessories to Apple resellers and took a leading role as a partner for Apple in their expansion of resellers in Latin America.

Boffi has a proven track record of launching established brands in new markets and increasing profitability for retailers. Nicolas is an expert in go-to-market strategies, trade marketing, mixed merchandising, POS strategy, training for sales reps, marketing, and demand generation.

Nicolas Boffi attended Babson College for their Executive Education and Florida International University for their Bachelor of Commerce. Nicolas's field of study was International Business.

Some of their coworkers include Mauro Butelmann - President, Chile, Ariel Engelsztajn - VP, Product Strategy, Broadline, and Joseph Bouhadana - VP, Cloud Services. Nicolas Boffi reports to Mike Shalom, CEO & President Director.