Caitlin Herrforth

Caitlin Herrforth is a seasoned professional with extensive experience in customer success and event coordination, currently serving as the Senior Director of Customer Success, Growth at Integral Ad Science since August 2018. In addition to that role, Caitlin contributes to workplace diversity and inclusion as Chair of the Working Parents Employee Resource Group and as a member of the Global Diversity & Inclusion Board. Prior experience includes roles at Duncan Channon, where Caitlin supported integrated media planning, and Best Western Plus Inn on the Park, where event coordination and client relations were central responsibilities. Caitlin began a career in the hospitality industry at Brocach Irish Pub and Restaurant, notably increasing sales and earning recognition for outstanding event hosting. Caitlin holds a Bachelor of Arts in Economics from the University of Wisconsin-Madison.