Chris Davis is the Head of Retail at Integral Memory, with 24 years of experience in the memory industry and 5 years in lighting. They specialize in category management, developing and implementing PAN European strategies, and positioning channel pricing for OEM and Private Label solutions. Chris has a proven track record of year-over-year growth and long-term partnership development, with a notable account portfolio that includes Toolstation, Amazon, Argos, and WHSmith. Previously, they held various roles such as Sales Director and Major Account Manager at Integral Memory and worked as an Account Manager at Buffalo Technology.
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