Integro
Camila B. is a seasoned professional in healthcare insights and strategy, currently serving as Senior Manager at Integro since October 2024. Prior to this, Camila worked as a Healthcare Consumer Insights and Market Research Strategist at now what, where extensive qualitative data analysis and secondary market research were conducted. Experience also includes a senior media planning role at Good Apple, managing a substantial media plan for a pharmaceutical company, and earlier positions at Edelman, Clinton Foundation, and MedStar SiTEL, focusing on healthcare communications, public health initiatives, and project management. Camila holds a Bachelor’s Degree in Health Care Administration from Georgetown University and has international academic experience from UNSW.
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Integro
We are a dedicated global healthcare insights agency devoted to authentic human understanding and predicting customer behaviors. At Integro we have a laser focus on four critical client needs - exploring deeper emotions, explaining behavioral change, providing actionability from research, and delivering fast & agile solutions - all by using a range of innovative qualitative and quantitative approaches rooted in the latest behavioral economics, psychology, communication, and marketing theories. We partner with clients throughout their brand planning cycle by bringing our in-depth expertise to solve client problems. We use fresh approaches, tools, and techniques by using our proven 4i process. We are passionate for solving client problems and building a unique and differentiated culture. Integro is proud to be a LGBTQ certified diverse business founded on core values of ensuring diversity (of voices), empathy (for employees, clients and clients’ customers), passion (for problem solving), and integrity (in its organizational commitment).