Integro
Soumya Roy is a seasoned professional in the marketing and health sectors, currently serving as a Founding Partner at Integro since February 2023. Prior to this role, Roy was the CEO of Basis from February 2019 to February 2022. At Hall and Partners, from January 2010 to October 2018, multiple leadership positions were held, including CEO for NY Consumer and Health, CEO for US Health, Managing Partner for US Health, and Global Head of Quantitative Health. Previous experience includes serving as Senior Vice President and Brand Practice Leader at Lieberman Research Worldwide from June 2004 to January 2010, Senior Vice President at Research International USA from 2002 to 2004, and Senior Managing Consultant at The Gallup Organization from 1999 to 2002. Soumya Roy holds a Doctoral degree in Marketing Sciences from the Fox School of Business at Temple University and an MBA in Finance and Strategy from the University of Missouri.
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Integro
We are a dedicated global healthcare insights agency devoted to authentic human understanding and predicting customer behaviors. At Integro we have a laser focus on four critical client needs - exploring deeper emotions, explaining behavioral change, providing actionability from research, and delivering fast & agile solutions - all by using a range of innovative qualitative and quantitative approaches rooted in the latest behavioral economics, psychology, communication, and marketing theories. We partner with clients throughout their brand planning cycle by bringing our in-depth expertise to solve client problems. We use fresh approaches, tools, and techniques by using our proven 4i process. We are passionate for solving client problems and building a unique and differentiated culture. Integro is proud to be a LGBTQ certified diverse business founded on core values of ensuring diversity (of voices), empathy (for employees, clients and clients’ customers), passion (for problem solving), and integrity (in its organizational commitment).