Simon Masters is the Principal at intelia, where they deliver systems that enhance clarity within data and team dynamics. Previously, Simon served as a Business Analyst at National Australia Bank and as a Senior Business Analyst at Telstra, where they led requirement elicitation and process modeling initiatives. Simon's earlier roles include significant experience in gaming technology management at Crown Melbourne Limited and consulting at Terra Firma Business Consulting. With a versatile background in business analysis and technology, Simon has consistently focused on optimizing processes and systems across various sectors.
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