Intellar is a Sydney-based SEO consultancy helping organisations improve visibility, qualified traffic and revenue across traditional and AI-powered search. Founded in 2022 by Ben Poulton, an SEO consultant with more than 15 years’ experience, Intellar gives clients direct access to the senior specialist leading the strategy and delivery.

Our services cover SEO strategy, technical SEO, keyword research, content strategy and production, local SEO, ecommerce SEO, enterprise SEO, link acquisition and digital PR. We also provide generative engine optimisation (GEO) and AI search services designed to improve how brands are understood, surfaced and cited across platforms such as Google AI Overviews, ChatGPT, Gemini, Copilot and Perplexity.

Every engagement starts with the organisation’s objectives, search demand, competitive landscape and current performance. Intellar turns that research into a prioritised roadmap and can deliver the technical, content and authority work required. We work collaboratively with business owners, marketing teams, developers, writers and other agencies, with transparent reporting and recommendations tied to measurable commercial outcomes.

Intellar supports growing businesses, ecommerce brands, national organisations and in-house marketing teams across Australia.

Intellar

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Intellar

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