Sandy Reid

Sandy Reid is the Co-founder and Chief Commercial Officer at Zaptic, where they lead the go-to-market strategy for AI-powered work instruction and collaboration solutions in manufacturing and supply chains. With previous roles at AlphaSights as a Manager focused on Private Equity and Strategy Consulting, and as a Project Development Assistant at Project for Democratic Union e.V., Sandy has a rich background in operations and team building. Sandy also co-founded Lets Do This and currently serves as Executive Vice President of International Sales and Partnerships at Intellect, driving integration and growth after the acquisition of Zaptic. They hold a BA in Land Economy and an MPhil in International Relations from the University of Cambridge.