Will Kaplan

Will Kaplan serves as the Vice President of Marketing at IntelliShift, leading a comprehensive marketing team that encompasses Product Marketing, Demand Generation, Content Strategy, SEO, and more. Kaplan has successfully executed a brand refresh strategy to enhance market positioning. Prior experience includes roles as Sr. Director of Product Marketing at IntelliShift, and Director of Marketing at RevolutionParts, where Kaplan rebuilt product go-to-market strategies and orchestrated demand generation optimization. Additional roles include Product Marketing Manager at RevolutionParts and Customer Marketing Manager at GPS Insight, focusing on customer engagement and feedback integration. Kaplan’s career also includes significant contributions at HERE Technologies and Allstate Identity Protection, with a strong emphasis on strategic marketing initiatives and product positioning. Kaplan holds a Bachelor's degree in Public Relations and Advertising from DePaul University, graduating Cum Laude.