Fernanda Maluf is a seasoned professional with extensive experience in product marketing and customer management. Currently serving as Channel & Top Customers Manager at Inter since October 2021, Fernanda has been instrumental in developing growth strategies for segmented clients, managing communication frameworks, interfacing with UX for app features, and leading a marketing squad focused on growth, content, and design. Prior experience includes roles at Localiza, where responsibilities encompassed identifying new business opportunities, developing projects to enhance customer journeys, and maintaining partner relationships. Fernanda's career began at IVECO, with roles in sales analysis, market intelligence, and product marketing internships, further complemented by internships in logistics and maintenance. Fernanda holds a Diploma in Leadership & Management from Canterbury Technical Institute and a degree in Industrial Engineering from PUC Minas.
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