Kaissa Lima

Kaissa Lima is an experienced marketing professional with a robust background in digital growth and product marketing. Currently serving as a Lifecycle Growth Manager at Inter since October 2021, Kaissa leads multidisciplinary teams to drive new customer activation and banking product adoption while managing P&L and project roadmaps. Previous roles include Growth and Product Marketing Coordinator and Senior Growth Analyst at Inter, where Kaissa developed multichannel digital marketing strategies and analyzed key performance metrics. Prior experience includes a Digital Marketing Specialist role at eNotas and positions at Siteware, focusing on social media management and campaign optimization. Kaissa holds a Bachelor's degree in Advertising from PUC Minas and multiple postgraduate qualifications in management and communication.