Lorena Otero

Lorena Otero is a communications professional with extensive experience in journalism, copywriting, and strategic communication. Lorena began a career as a Trainee at Estado de Minas, followed by roles as a Junior Communication Analyst and Copywriter at Sesc em Minas Gerais, where Lorena developed content and led significant marketing projects. As a Scriptwriting Specialist at Buffalo Digital, Lorena contributed to high-profile audiovisual campaigns, before taking on a role as a Mid-level Communication Analyst at Vale, focusing on crisis communication and diversity initiatives. Currently, Lorena serves as a Senior CRM Analyst at Inter and a Postgraduate Professor at Pontifícia Universidade Católica de Minas Gerais, while also founding Palavra Presente, where Lorena leads storytelling and strategic writing programs. Educationally, Lorena holds a Bachelor's degree in Communication and Journalism from Pontifícia Universidade Católica de Minas Gerais and additional qualifications in Communication and Media Studies, as well as Digital Communication.