Marcus Vargas

Marcus Vargas is a Marketing and Performance Analyst at Inter, with a track record of optimizing user acquisition strategies across diverse segments, resulting in significant cost reductions and increased activation rates. Previous experience includes roles at Agência Donnu and Ômega Júnior, focusing on growth, media performance, and strategic marketing initiatives, including lead generation and process automation. Marcus also engaged in scientific research on steel production demand forecasting using statistical tools and has contributed to event organization through roles at Ralé Produções. Educational qualifications encompass a Bachelor's degree in Production Engineering, a Bachelor of Technology in Marketing, and ongoing master's studies in Business Administration with a focus on Marketing and Strategy.