Sara Santos has extensive experience in marketing, commercial strategy, and project management across various industries. From September 2019 to November 2021, Sara served as CRM and Marketing Manager at International Navistar de Mexico, overseeing digital marketing operations and team leadership. Following this, roles included Sales and Operations Project Manager in a fintech context, Commercial Intelligence and Sales Operations Manager at Tienda Pago, and leading commercial strategies at Grupo DEACERO. In addition, Sara worked as a Commercial Intelligence Senior Consultant at Sinergia Consulting, where leadership of a large team enhanced sales and marketing operations, and as Market Intelligence Manager at HEINEKEN MÉXICO, where market analysis drove product insights. Educational credentials include a Bachelor’s degree from Tecnológico de Monterrey, an MBA from INCAE Business School, and a copywriting course from Coderhouse.
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