Helen Lam

Helen Lam is a seasoned marketing professional with extensive experience in product marketing and digital strategy across leading firms in the financial and insurance sectors. Currently serving as Lead, Product Marketing for Digital Payments at Interac Corp. since April 2023, Helen previously held senior roles at Sun Life, where significant achievements included a 36% reduction in cost-per-lead and recognition with the Q4 2022 iStar Award. Helen's career also features impactful contributions at Canada Life in launching its new brand, winning awards for marketing excellence at Manulife, and managing comprehensive marketing initiatives at TD Bank Group and BMO. With a solid academic foundation in Arts and Marketing from Ryerson University and further studies at the Schulich School of Business, Helen continuously drives growth through data-driven strategies and innovative marketing practices.