Abdul Basith is a seasoned professional with extensive experience in creative direction and social media strategy. Currently serving as Creative Director and previously as Associate Creative Director at Interactive Avenues since November 2013, Abdul has expertise in campaign ideation, brand strategy, and digital journeys. Prior roles include Group Head of Social Media, where Abdul managed social media strategies and campaign planning, and Senior Account Manager in the same domain. Experience at Media Moments as Sr. Business Manager focused on digital services and social media strategy, while earlier positions include PR Specialist at Panache Connect and Sr. CRM Specialist at Waters India Pvt. Ltd. Abdul began a career in customer service with America Online Inc. and holds a Bachelor of Science degree in Computer Science from National First Grade College.
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