Manfredi Ricca is the Global Chief Strategy Officer at Interbrand, where they lead the development of the firm's approach and thought leadership while advising global clients. With over twenty years at Interbrand, they have strengthened brands across diverse industries such as fashion, luxury, and telecommunications. Previously, Manfredi served as CEO of Interbrand's Italian business, significantly expanding its size and reputation. They co-authored the acclaimed book "Meta-luxury: Brands and the Culture of Excellence" and have been featured in renowned international media. Manfredi is also a board member of the Moleskine Foundation and regularly lectures at various educational institutions.
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