Fernanda Jansen has over 15 years of experience in Marketing and Commercial Projects within multinational corporations. They have developed expertise in strategic marketing planning, branding, and customer lifecycle management, leading significant projects such as the merger of Itaú and Unibanco and the brand unification of Telefónica and Vivo. Fernanda has successfully managed multidisciplinary teams and initiatives across various markets in Latin America. They hold a Bachelor's degree in Advertising from Pontifícia Universidade Católica de Campinas and a postgraduate degree in Business Administration from Insper.
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