InterCement
Monica Sanches is a professional with extensive experience in marketing and trade marketing, currently serving as Coordenadora de Trade Marketing at InterCement since July 2022. Prior roles include Gerente de Marketing Field Divisão Revenda Construção at Würth Group, where responsibilities encompassed P&L management, strategic marketing, and training for a national sales force. At LafargeHolcim Brasil, Monica focused on branding, digital marketing, and portfolio management. Earlier experience includes roles at Grupo Fleury in marketing coordination and Holcim in commercial marketing consulting, where client relationship management and trade marketing initiatives were emphasized. Monica holds a postgraduate degree in Marketing from USP, along with additional qualifications in digital marketing and communication.
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InterCement
InterCement is one of the largest international cement manufacturers, having started its operations in Brazil in 1974. The company produces and distributes cement, aggregates, concrete, and limestone for wholesalers, distributors, concrete producers, industrial clients, among others. Present in five countries – Brazil, South Africa, Argentina, Egypt, and Mozambique, with financial discipline, operating excellence, and sustainability, InterCement contributes to generating economic, social and environmental values in the places it operates, besides being a reference in the use of alternative fuels for cement co-processing.