Intercept
Shaheen Yazdani is a Co-Founder and Managing Partner at Intercept, a B2B marketing agency specializing in the global technology sector, where responsibilities include overseeing a range of services from strategic concepting to execution across various marketing formats. In addition to this role, Shaheen serves as a Board Member for Scientists in School, an Executive Committee Member and Advisor for the Health Innovation Hub at Springboard Enterprises, and was previously a Board Member for the GTA Region at Women in Communications & Technology. Educational background includes studies at the Schulich School of Business at York University.
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Intercept
We are a full-time B2B firm that specializes in the global technology sector. This means that 100% of our resources are dedicated to understanding, optimizing, and innovating B2B customer engagement - from SMB to enterprise. We get that B2B technology purchases involve as many as 15 stakeholders, who each have different needs and priorities. We understand how a business decision-maker thinks, evaluates, and acts compared to an IT decision-maker. We know that sales enablement and marketing excellence must go hand-in-hand to achieve business objectives. We are B2B, through and through.