Sarah Schmidt

Sarah has over 15 years of dedicated experience in strategic earned media. Her passion is the development of creative brand storytelling and the thoughtful integration of engagement channels including public relations, social media, influencer marketing, celebrity engagements, event marketing and brand partnerships. At Interdependence, Sarah leads the consumer and travel practice and team.

Prior to joining Interdependence, Sarah led the earned media practice for an integrated advertising agency based in Milwaukee. She has deep roots in the consumer and travel verticals having managed public relations and consumer engagement for brands like Sea-Doo, Bank of America, Kohl’s Department Stores, Dominican Republic Ministry of Tourism, Carmex and Johnsonville Sausage.

Sarah earned her Master’s Degree in Advertising / Public Relations from Marquette University.