Natasha Johnston

Natasha Johnston's work experience begins in 2008 as an Office Assistant at Trade House Energy-Byte. Natasha then moves on to become a Marketing Manager Assistant at the same company, where they create comprehensive quarterly marketing strategies, analyzes market research and competitive activity, and participates in product design and distribution. In 2012, Natasha works as a Marketing Research Assistant at Rosneft Corporation, where they maintain internal records and databases, identifies potential customers, and assesses prospects for competitive takeover. Natasha then becomes a Social Media and Marketing Associate at the International Center of Worcester, where they pen and publishes corporate updates and directs social marketing campaigns. Natasha also works as a Sales Representative at Cellular Accessories, where they drive consistent revenue, identifies customer needs, and ensures proper cash flow. Natasha then becomes a Marketing Analyst at OF, Inc. d/b/a/ SSTV, overseeing programming, advertising, and internal marketing efforts. Natasha then works as a Sales Operations Analyst at ICT Asset Recovery, maintaining CRM data and tracking sales tool effectiveness. In 2016, they begin working at Brainshark as a Database Marketing Specialist, responsible for maintaining Salesforce data and developing a templated process for uploading leads. Natasha then becomes a Marketing Analytics Manager, providing tracking and reporting to the CMO and migrating processes from Eloqua to Marketo. Finally, Natasha works as a Marketing Operations Manager at both Brainshark and Interfolio, overseeing various marketing operations including lead nurture programs, system maintenance, campaign planning, and demand generation programs.

Natasha Johnston obtained a Master of Science in Professional Communications with a field of study in Marketing communications from Clark University, where they studied from 2011 to 2012. Prior to that, they completed their undergrad education at South Ural State University (SUSU) from 2007 to 2012, graduating with a Specialist degree in Economics and Management, focusing on Investments in Construction. In addition to their formal education, Natasha has obtained two certifications: Campaign Enablement from ZoomInfo in October 2018 and Marketing Measurement Pathway from SiriusDecisions in October 2016.