Bart van der Haar

Bart van der Haar is an accomplished Technical Web Analyst at Intergamma since September 2021, overseeing tracking for the websites and apps of Gamma Nederland, Karwei, and Gamma België. Bart has led significant migrations to Adobe Launch and Google Analytics 4, implemented tracking for Adobe Experience Platform, and contributed to strategies surrounding first-party data. Prior to Intergamma, Bart worked at Traffic Builders as a Web Analyst and CRO specialist, utilizing data to enhance website performance and conducting A/B tests for various brands. Bart's career began in design at BuroHaar, developing websites and branding materials, supplemented by internships focusing on graphic design. Bart holds a Bachelor of Applied Science in Communication and Multimedia Design from HU University of Applied Sciences Utrecht.