Daniel O'Connell

Daniel O'Connell has a diverse work experience in the digital advertising industry. Daniel began their career in 2012 at Moguldom Media Group LLC, where they served as an Audience Development and Mobile Specialist. In this role, they set up ad networks, managed Facebook ad campaigns, implemented syndication platforms, and tracked revenue and traffic data.

In 2012, O'Connell also started working at Playwire, where they held multiple positions over the years. As an Account Coordinator, they analyzed advertising campaigns, provided optimization suggestions, and implemented Basecamp for project management. Daniel then became a Sr. Account Manager, overseeing the successful execution of numerous digital advertising campaigns and coordinating influencer-focused promotions.

O'Connell's next role at Playwire was as an Internal Sales Manager. Here, they created a sales support team, trained new account coordinators, and developed marketing materials for sales team analysis using data from comScore, Google Analytics, and Nielsen @Plan. Finally, they served as the Director of Client Success, managing marketing campaigns for top clients, launching a Client Success program, and developing a post-mortem process for campaign improvements.

Overall, O'Connell's work experience demonstrates their expertise in client success, sales support, account management, advertising campaign execution, and data analysis.

From 2007 to 2011, Daniel O'Connell attended the University of Florida - Warrington College of Business. During this period, they pursued a Bachelor of Science degree in Marketing and Mass Communication.