Graciela Eleta is a seasoned management executive with over 30 years of experience in the consumer packaged foods, media, and tourism industries. They held significant roles at Procter & Gamble, where they served as Vice President and General Manager, focusing on market growth among Hispanic consumers. Currently, they are a member of the Board of Directors for Discover Puerto Rico and the Foundation for Puerto Rico, driving tourism and economic development. Eleta also previously led GFR Media as CEO, transforming it into a digital-first organization. They earned a Bachelor's degree in Economics from Wellesley College and an MBA from Boston College Carroll School of Management.
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