Benoit Loquier

Benoit Loquier has extensive experience in sports marketing and partnerships, spanning from March 1997 to the present. Benoit began a career in sales at Nike before serving as Key Account Manager at Sportfive, managing partnerships with the French Football Federation and overseeing special operations for the national football team. Benoit founded LAGENCE2SPORT, offering consultancy in sports marketing and partnership commercialization. Benoit held leadership roles such as Director of Development at United Players, Director of Commercial and Marketing at Pen Duick, and recently, Director of Communication and Partnerships at GO SPORT, followed by the current position as Director of Sponsorship and Partnerships at Groupement Mousquetaires. Benoit has consistently focused on enhancing sports partnerships and the commercialization of sponsorship opportunities throughout this career.