Ismail Barnoussi is the Head of Retail Media at Groupement Mousquetaires, where they oversee retail media initiatives across several countries including France, Poland, Portugal, and Belgium. Previously, they worked as a Manager at PwC France, where they provided strategic support for clients and managed teams working on tech solutions and data transformation. Ismail also contributed to Data&Data by developing AI-driven solutions for detecting digital counterfeiting and enhancing data collection tools. They are currently pursuing degrees in Emerging Technologies, Intensive Preparatory Classes, and IT from various institutions.
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